Edward Bernaise was able to get women smoking by staging a media event with a catchy phrase ‘torches of freedom’. The Betty Crocker Corporation was able to get women buying instant cakes by adding an egg to their recipe even though none was required.
The point here is that people don’t change behaviors for good reasons they do because it triggers an emotional response. What can be done to promote reason without actually suggesting the merits of reason?
I liked the bus ads in London where they promoted atheism by challenging people with simple questions or slogans. I thought that was a brilliant campaign. So what if anything could Project Reason do to cultivate the same effect.
my little finger is numb, feels weird typing otherwise I’d have more to say.
If someone accepts a rational meme through irrational channels, I do not think they are likely to be any less irrational when it comes to accepting other memes. That said, media events could be used to gather people who would support the Reason Project but simple don’t know about it.